Nivea has withdrawn an advert that was branded racist on social networks and shared by extreme right groups.
Il German skin care maker’s advertisement for a deodorant consisted of an image of a female and the motto “white is purity.”
It was posted on Nivea’s Middle East Facebook page with the caption: “Keep it clean, keep it brilliant.
Do not let anything destroy it.”
The post sparked a reaction, with social networks users accusing Nivea of being racist and insensitive.
” Come on Nivea. This is so racist that I do not even understand where to start. Speechless. In future, refer to clothing or items, not colors,” Scott Bellows published on Twitter.
Beiersdorf, the Hamburg-based company that owns Nivea, Eucerin and other skin care brand names, said it decided to take the advert down due to exactly what it called “issues about ethnic discrimination.”
” We are deeply sorry to anybody who might take offense to this particular post. After recognizing that the post is misleading, it was right away withdrawn,” the company stated in a statement.
The advert was also shared by accounts that have actually previously posted material promoting white supremacist views.
This is not the very first time Nivea has actually encountered problem with its advertizing. Back in 2011, it excused an advert that included what seemed a mask of a black man with an Afro
hairdo and a beard.
The copy accompanying the ad read, “Look Like You Give a Damn. Re-civilize Yourself.”
It’s not alone, either.
Pepsi was accused Tuesday of appropriating the Black Lives Matter movement to sell soda, after it ran an include that revealed model Kendall Jenner providing a Pepsi to a police officer during
Chinese cleaning agent company Qiaobi asked forgiveness last year for an ad that showed a light-skinned Chinese lady throwing a black guy covered in paint into a washing machine
After going through a wash, the man emerged as a light-skinned, clean Chinese male.